There is so much good to write about with Apple that Stocky almost does not know where to start.
I’ve come full circle on my views of Apple. I used to be like every other Windows bigot and look at Apple as a Macintoy. Used by artsy nerds and pony tailed do-gooders.
My eyes first started to open a few years ago when I walked into an Apple store to look at this new fangled thing called an Ipod. I was immediately put off by the store staff. You know the type. The pony tails, the piercings, the know it all attitude. Even as a total Apple convert I still have to supress the urge to slap the shit out of some of those Apple weenies in the stores. But I digress.
The other thing I noticed on that first trip to the Apple store was the line of people waiting to buy stuff. Man, people are really into this shit, I thought at the time.
Once I got the Ipod home and installed the Itunes software the product really got me. Not the Ipod even though it’s a great product but the Itunes software. To me that was the key. It was really well done, ran flawlessly and was easy to use. Mind you this was Apple software modified to run on a Windows platform. Yet it was head + shoulders above the crap that’s become the norm for Windows applications.
That’s when I stopped looking down my nose at Apple and seriousy thought about where the company could go. I started paying attention to all the coverage of the company and have gotten to the point where when I hear Becky Quick on CNBC talk about the Friday “Jobs” report I wonder if she’s talking about Steve.
I eventually built a position in AAPL at a level higher than it should have been. Especially given that maddening pullback on huge volume to $49 a while back. If only I had the balls to pull the trigger on more shares at anywhere near that level. Oh well. It’s still the best stock in my portfolio and I have no intentions of selling anytime soon.
In fact, even at these levels($144) I think AAPL is still a screaming BUY. For me, AAPL still has tremendous untapped upside potential. I think ultimately, the “end” of the APPL story will be how they moved into the Enterprise and really delivered a well deserved beatdown to Microsoft.
A very good and under read publication is ComputerWorld. Lately they have been doing more and more coverage of AAPL. These 2 stories on APPL + the Enterprise really say a lot.
Story 1 talks about a company that is going full speed ahead with dumping Windows and going to the Macs. Note the sidebar on the Iphone. They are buying 50 Iphones to hand out to their sales people.
July 16, 2007 (Computerworld) — It’s little things like the small silver Apple logo on CIO Dale Frantz’s crisp white shirt that signal the sea change in the works at Auto Warehousing Co.Over the next 60 days, AWC will begin systematically pulling the plug on all Windows-based PCs in its cavernous auto processing shop and power up Macs to execute virtually all of its revenue-generating operations. The move comes on the heels of a quiet wholesale replacement of Windows-based servers for data storage and Web operations, which are now running on Apple Inc.’s Xserve RAID machines.
All good stuff there.
With the ability to run Windows if you have to why not get a Mac? Stocky’s next PC/Laptop purchase will be a Mac. If a former windows bigot like me is making the switch many many others will too.
Story 2 Details Apples NON interest in cracking the enterprise market. Huh? Why not? This is the “untapped potential” part of the story. I believe that AAPL just has not gotten around to making a push in this market yet. Remember that they had to pull resorces from the Leapord O/S effort to support the Iphone rollout. The Leapord release has been delayed until October demonstrating that as good as Apple execution has been up till now, there are limits to what they can do.
I think that as the Iphone rolls out around the world and Leapord gets released, some time after that will be the time AAPL trains it’s guns on the enterprise. With only 5% of the PC market now, even small increases in market share will have massive impacts on the Top + Bottom lines of AAPL.
Even without the Enterprise push AAPL has started to kick ass in the Mac sales department. This is highlighted in a story from thestreet.com
People familiar with the company say Apple is selling computers at a blockbuster pace. The Cupertino, Calif., company is expected to sell 2.35 million iMacs and MacBooks this quarter, TheStreet.com has learned.
A sales number that high would beat analysts’ estimates by nearly 400,000 units. Pegging the average Mac sales price at a conservative $1,500, a beat of that magnitude stands to boost Apple’s top line by about $600 million. Analysts expect the company to post fiscal first-quarter revenue of $5.94 billion.
To say nothing of a rumored new product.
Looking ahead, people inside the company and those close to Apple’s plans say there will be a big announcement regarding a so-called subnotebook Mac. The ultra-thin device will have a 10-inch to 12-inch screen; sleek, rounded edges; and weigh less than 2 pounds.
The subnotebook’s introduction is planned for next quarter, and the product is expected to be available for the holiday sales season. In preparation for a big year-end sales push, Apple has told some employees to cancel vacation plans “between Thanksgiving and Christmas,” says one source familiar with the memo.
This could also be the long awaited (by Stocky anyway) Flash Hard drive laptop. Toss in some touch screen technology from the Iphone and you coul have another killer product.
With a revamped Ipod line, Iphones selling like crazy
September 20, 2007 (Reuters) — Apple Inc. has prepared plans to nearly double its iPhone production in the fourth quarter, financial news Web site TheStreet.com reported, citing people familiar with the company.
And a new O/S release in Oct spurring Mac sales, AAPL will have a MONSTER holiday quarter.
There are already rumblings about Apple being the new Microsoft and from a stock standpoint that is music to Stocky’s ears. However, I think as long as Jobs is running Apple it will never become anything close to the hated behemoth that is Microsoft.
I can say that based on Jobs’ own words. He was asked recently about what he planned to do with the massive amount of cash AAPL has on it’s balance sheet. The questioner wondered why AAPL didn’t put the cash to work creating new products.
Jobs answer was “Creating new products is more than just writing a check. If that’s all it took, Microsoft would have good products”.
Classic.